ETHICS IN MARKETING AND COMMUNICATIONS - TOWARDS A GLOBAL PERSPECTIVE

Professor Mary M Mckinley

Palgrave Macmillan

Extra Palgrave Macmillan

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Marketing / Comunicação

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. It covers a variety of countries and focuses on both the enterprise and the consumer. It is an excellent text for classroom discussions as well as a reference for other researchers.